Archive Flooring
Bay Area Trip
Well I am off to check out some locations in the bay area of California. We are planning on putting a bunch of locations in this region to better serve…
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Big ol’ Home Depot is ticked off at little ol’ me
Home Depot vs. iFLOOR in Houston Texas!
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A couple more from the archives
I have been jammed this week with quarterly review meetings, board meetings, other meetings, normal meetings which have all been very productive and great…
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Bensenville, IL
It was great to see TY in the Bensenville store out on York road waving at customers and passersby. A friendly face and empathetic ear goes a long way…
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In Store Event
We have a special in store event on Saturday (4/21) that we have never even mentioned on the website or blog before. Some of the supply chain has worked…
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Smashing Sidewalk Sale Stimulates Seattle!
I am thrilled to see the very capable Seattle team working hard to spread the word about iFLOOR. This week our HDA’s were promoting the local store. What…
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Wallbase
Don’t forget when you are installing a new floor most often you will remove and reinstall your existing wallbase after installation. For painted base you…
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It Hurts So Good
Man – these marketing guys are killing me. The 0% – 15 Month financing that we have running on iFLOOR is VERY good for consumers, but it takes us a lot of…
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So Nice…..
I have just taken another look at one of the hottest products we have at the moment. This is offered by Woodstock and it is a 5″ wide brazilian cherry…
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Radio as promised
here is the first version of a radio spot with some photos pasted into the background just to keep it interesting. I have tried to remix this iBLOK to…
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Floors Today – Gone Tomorrow
There are so many wannabes in the flooring business. One recent failure is the group known as Floors Today (orginally started as Laminate Kingdom.) Very…
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Some Feedback and a Question
> Steve, > > I love the fact that you are passionate about your job – you are > inspirational! > > First – Feedback on flooring: I had Pergo and Wilsonart…
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Maintenance – yes, it is still required
Well here I am typing about flooring maintenance. Not the most sexy topic obviously, but it is so critical to overall satisfaction with flooring of ANY…
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March flooring Madness
Wow it is really amazing how much floor buying behavior changes at the start of March. We have had a very strong winter in general, but the very…
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Hardwood Flooring
We have seen alot of increasing prices in hardwood recently. New duties and customs fees are impacting prices of imports, making the US and Canada that…
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Inventory
You know I routinely see flooring companies (both online and offline) claiming to have products “in stock” or “we have 200,000 feet in stock”, but too…