Consumer Reports gets it.
Well in the world we live in today the buzz word is value.
Walmart, Costco, Target will fare better than Sears, Nordstrom and Tiffany.
Clearly iFLOOR is at the heart of the value equation. Low overhead and no frills are the origins of the company.
Recently consumer reports highlighted this fact in their kitchen remodeling article. The basic point is that folks are less likely to sell their homes, but still would like to live in a nice place. And we all know that the housing cycle will come back around so all things will level out.
However, right now getting focused on value is a good thing. Although they mentioned a liquidation style competitor in the same article I don’t mind. There’s enough to go around and if it comes to a head to head battle we’ll win more than we lose. (yeah I said it – btw isn’t it weird that our store in Brooklyn catches fire 3 days before their store opens? Coincendence?) (The prior passage was tongue in cheek.)
Anyway here is a link to the consumer reports article that reinforces that value is key and IFLOOR is the key to that key. (mmmm…I need help writing obviously.)