Fading Brazilian Cherry Flooring

Q: I have a less than two year old Brazilian Cherry hardwood floor throughout most of our home. We had placed little area rugs on the floor in front of doorways, larger ones under the dining room set, the sofa, and runners in the hallway where most of the heavy traffic is. Underneath the rugs have faded, leaving behind “tan lines” of the rugs. Is there any way to fix this? And if not, how can I prevent this from happening? I do not want to remove the rugs from under the dining set or the sofa because I do not want to damage the floor with the furniture. Any suggestions? Thank you so very much.
Best,
Candy
A: With many exotic floors, especially Brazilian Cherry, there are more natural oils in the finish flooring planks, which causes these floor to darken far more when exposed to light. The great part about this nature of wood flooring is that you get beautiful deep red hues as the Jatoba darkens, the down side is you can get portions of the floor looking faded when they are covered for extended time (usually a 9 months or more) by furniture or area rugs. In actuality this is not actually fading, but rather the portion of the floor which has not darkened.
I know what you’re thinking – “ok, I get why its happening, how do I prevent the faded appearance in areas?” One of the solutions would be to rearrange your furniture every few months so that the floor receives an even amount of darkening and covering. The other way would be to us proper furniture cups on the legs of your furniture rather than an area rug. This way you are still protecting your floor, but not covering very much so it will darken a bit more evenly.
Most of the folks who have area rugs that they love will typically be of the mind set to rearrange furniture, as it freshens up the room every so often and it doesn’t require to put one of your favorite rugs in a closet somewhere.