Golly – Here we go again…in Houston iFLOOR vs. Home Depot.

If you have followed this blog at all you know that from time to time we have had some difficulty with our bigger and stronger rival Home Depot. I like to think of this as a friendly competitiveness. I have no ill will nor do I seek to annoy the big guys (aside from winning the flooring business).

I do think it is noteworthy, however, to just ask a rhetorical question of, “Why is there so much attention to a tiny company like iFLOOR – when you are nearly a 100 billion dollar power house?” Aren’t we a waste of your time?

To refresh your memory feel free to check out:

Big ol’ Home Depot is ticked off at little ol’ me

and

Darn it – Home Depot is at it again!

No question about it we have the attention of some of these superb competitors! Today I received some updated photos from our Houston iFLOOR store which is located in a strip mall behind the Home Depot.

Here are today’s photos:

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It may not be obvious, but they are blocking our loading dock so that we can not receive truckloads in the back nor can we load out customers. We are making due using the front doors, but it seems to be a move aimed at disruption. I have been clear about the fact that I believe Home Depot is great for buying hammers, drills and other stuff, but leave the flooring to specialist. Of course that is a self-serving statement and I am willing to agree to disagree about that last point. But goodness, why make it tougher on my people who are trying to make a living just because we are neighbors? Ironically I am pleased to report since those “condos” were installed by our loading area we have received alot more traffic! Thanks HD. 🙂

Perhaps we can agree to a friendly game of Halo on the xBOX between CEO’s to settle the score?

And to my dedicated iFLOOR colleagues around the world who fight everyday against the competition, friendly or otherwise, to redefine the flooring business;

I invoke the words of the great Winston Churchhill:

“Never give up, never give up, I say, Never Never give up!”