Studio

It’s been a busy day – but I wanted to take a moment to discuss the quality work that our professional photographer and studio have been producing for years.

When we started trying to get the online flooring business going in 1996-1998 we went to suppliers and said, “Hey, give us your photos and we’ll add you to our online catalog.” At that time there were almost no flooring websites including manufacturers. The answer back was – what is a website?

So we struck out getting content from the industry. So we set out to create our own content. We started with scanning, then turned to highend cameras with digital scanbacks.

Today the studio churns out quality work everyday. The camera actually takes pictures that are extraordinary and are huge as well (around 90 megabytes for an average front shot of a flooring sample.

So when you are surfing around and see most photos on iFLOOR.com they are being shot by our own talent in house and that is why you can zoom into them with incredible detail. To see some examples check out these cork flooring room scenes that you can zoom in on:

Westhollow Cork Room Vignettes

Below here are a couple quick shots with my cheap camera of Jim and one of our quick shot setups for close profiles.

So as you click around on iFLOOR looking at lots of cool flooring photos of hardwood, cork, bamboo, laminate, carpet and ceramic tile you will know know that ALOT goes into the production of those images. More than 40,000 photos have been completed in the last couple years and the quality is no accident.